Video Transcription

Today, we’re going to talk about why your restaurant should adopt automated ordering technologies now. You see, there’s a trend developing, and we don’t want you to miss the boat.

Many people have already given up on the millennial generation saying that they’re going to be the generation that destroys the restaurant industry. That doesn’t need to happen.

Your guests expect a much higher level of service than they ever have in the past. We have a simple solution to that. It’s an omni-channel approach to the business. You don’t need to make the movie mistake. That’s a B-Buster if you know what I mean.

You can automate voice, text, chat, social, mobile, email. Meet your guests in whatever channel they want to engage you in, at a time that they want to engage you in, and deliver to them an absolute VIP experience.


Why Restaurants Should Adopt Automated Ordering Technologies Now

Succeeding in today’s restaurant market requires adapting and evolving early to match the current consumer environment. Putting off change and hoping that guests will continue ordering from and visiting your restaurant in the same manner that they have for the last 20 years, or even six months, will not be successful for long. Don’t be one of the businesses who failed because they resisted change.

Take Blockbuster for example; in 2000, Blockbuster’s CEO laughed Netflix entrepreneur Reed Hastings out of the room when presented with the opportunity to partner with the up-and-coming company (Forbes article). Then, 10 years down the road, the movie-rental company that was set in its ways went bankrupt. The new idea or technology that seems radical to you now may be the very one to put you out of business if you’re not willing to adapt to it. That’s why early adoption of new trends is essential to success!

In the current market, the restaurants that are succeeding most are those that have identified industry trends regarding how consumers want to interact, and yes, many of those trends come from the millennial generation. Too many people fear what millennials will do to the restaurant industry when really they should be seeing millennial’s unique desires and tech-savviness as an opportunity to grow their restaurant’s offerings in new directions with new avenues for profit.

For restaurants, providing an omni-channel, ordering experience is key to attracting and retaining guests. Even if your restaurant can’t afford the latest and greatest technology, you have to start shifting your services to provide the higher level of service and convenience that guests want today. It’s also important to note that the investment for new technology may be more affordable than you think, depending on the technology.

When factoring in the profit increase associated with SYNQ3’s automated ordering technologies, many restaurants have found the services not only affordable, but very lucrative. From off-premise ordering services to the creation of a new AI solution, SYNQ3 has been recognizing consumer trends and providing solutions for restaurants for the last 14 years. And now, several top brands including Red Robin Gourmet Burgers, Noodles & Company, and Chipotle, are using SYNQ3’s technology to ensure their restaurants are meeting guests where they’re at in the channel that they want.

Find out more by visiting our page on restaurant automation technology.