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In today’s market, many restaurants are struggling to keep their profits up… and their costs down. Increased competition, hefty price tags on “cutting-edge” technologies, and labor costs are three major obstacles that restauranteurs face. Grocers are offering lower prices; new food programs are providing ways for people to order meals and have them shipped directly to their doors; and, labor costs are leading some restaurants to increase their prices. Additionally, studies are showing that the price disparities between restaurants and grocers, and the increase in costs, are driving away guests. For example, a Reuters/Ipsos restaurant survey, as discussed in a recently published Fortune article, found that “a third of U.S. adults are eating out less frequently than three months ago, mostly because of cost . . . .”

With these challenges and the restaurant industry’s rough fourth quarter at the end of 2016, many restaurants are scrambling for ways to stay competitive and succeed in the current market. The Fortune article quotes Bob Goldin of Pentallect Inc., a food-industry strategy company, saying that the dollar amounts that people are spending for food hasn’t changed as much as where they’re spending. So, how do you get people to spend those dollars at your restaurant? Well, one primary way, aside from trying to be affordable, is making the guests’ restaurant experience convenient!

In the Fortune article, analyst Stephen Anderson is quoted saying that the restaurant chains most likely to succeed, in spite of the downward trend in restaurant sales, are those that provide the greatest convenience. The article also quotes Anderson saying that restaurants like Domino’s and Panera Bread are among those likely to do well because they provide convenience for guests through digital platforms. And, according to the article, poll results support this concept showing that 55 percent of respondents noted convenience as a reason that they eat at restaurants.

So, how can your restaurant provide a greater level of convenience for your guests? At SYNQ3, we’ve developed multiple digital platforms to help restaurants create more convenient, efficient, and enjoyable interactions for their guests—solutions that also drive greater restaurant profits. We have tools like Rapid Reorder that track guest preferences, so they can order faster with less room for error. And, we have an omni-channel AI, ASR solution that speeds up guest interactions, increases efficiency, decreases abandonment rates, and provides a better overall guest experience. Which are all important factors for a convenient and effective ordering experience.

Learn more about our AI and other digital restaurant solutions.

In today’s restaurant industry, ensuring a long successful future requires that restaurants figure out how to best adapt to today’s consumers. Today’s consumers care about a lot more than just good food; they care about efficiency, convenience, and quality service. And with our tools, your restaurant can provide the experience that will wow guests and keep them coming back. Because when they’re making that last-minute decision for lunch, they’re most likely going to order from a restaurant that can get them the food they want, through the channel of their choosing, when they want.

At SYNQ3 Restaurant Solutions, we can help you be that restaurant!

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LOCATION

5825 Mark Dabling Blvd, Colorado Springs, CO 80919


EMAIL

solutions@synq3.com


PHONE

+(1) 719.884.2025

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With so many new digital channels opening up for restaurant ordering, many restauranteurs and industry experts have expressed concerns about what impact these new channels may have on in-restaurant business. And, while their concerns are understandable, various studies are showing that rather than stealing away in-house business, the increase in digital platforms for take-out business is simply opening up another opportunity for revenue, and potentially a new set of customers who never visit restaurants.

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Wondering what’s next in the restaurant industry? One look at restaurant news tells all as new digital technologies and AI solutions flood headlines.

According to a recent Nation’s Restaurant News (NRN) article, “The future of food is technology, and the rise of robots is already here.” In the article, NRN reporter Marcella Veneziale writes about the many automated machines that are being added to restaurant operations around the world and the impact that they’re having. She notes that “…these automated machines will likely create heightened expectations of accuracy and efficiency in the restaurant industry.”

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Casual dining is under the knife, and thus far, it’s not looking good. According to a recent article from Business Insider, millennials are to blame for the recent decline in sales for casual dining restaurants like Applebee’s, Ruby Tuesday, and Buffalo Wild Wings. Millennials love for delivery and at-home dining has created a “uniquely challenging market,” as Buffalo Wild Wing’s CEO, Sally Smith, says in the BI article. Is their hope for this sector of the industry?

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SYNQ3 Restaurant Solutions announces results from a new AI study that acquired specific, measurable data for enhancing the guest experience.

Colorado Springs, CO. (April 26, 2017) – SYNQ3 Restaurant Solutions announced today the results from a never-before-done study using a new artificial-intelligence (AI), automated-speech-recognition (ASR) technology, VIA Analytics. Like the study itself, the findings are timely and significant for the entire restaurant industry with results showing that restaurants using dedicated order-takers and guest-specific data experience a 6.4 percent increase in sales and an 11.4 percent increase in positive customer experience.

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Location Services to Better Serve Your Customers

Restaurant owners are constantly on the lookout for new technology that can improve their customer service, and drive customers through their doors. And if they aren’t, then they could be missing out on some serious revenue-building solutions. One such solution is called Geofencing. (more…)

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