Why This Study?
From smartphones with automated-speech-recognition technology to smart-home systems that can turn on lights and order pizza, artificial intelligence is becoming an expected convenience in consumers’ lives today. To succeed in the changing market, every sector of the restaurant industry needs to start rethinking and reshaping their operations to provide this greater level of consumer convenience, using technology or other methods. Creating the optimal guest experience starts with knowing what guests want most in ordering interactions and what innovations can produce that experience; SYNQ3’s 2017 VIA Analytics Study provides data on both.
For the VIA Analytics study, VIA (Virtual Intelligent Assistant), a highly adaptive artificial intelligence (AI) and automated-speech-recognition (ASR) technology, monitored, analyzed, and assessed correlations between guest experience, engagement, and restaurant sales. The advanced AI tool tracked tone of voice, vocal stress, language, interactions, timeliness of responses, interruptions, vocal exchanges, and emotions during restaurant calls for three major brands, including P.F. Chang’s, and calls serviced by SYNQ3. While monitoring the calls’ nuances, VIA also tracked and related the data with customer experience, engagement, handle time, call abandonment, average check, and order-to-call ratios.
The study’s results provide significant insights into what guests actually want in restaurant interactions while also giving restaurants an in-depth look at the opportunities available with artificial intelligence. An overall takeaway that surfaced details the benefits of utilizing centralized order-takers and guest-specific-data to provide a radically better guest experience, increase restaurant sales, and help secure a successful future in the Restaurant 3.0 World. Get the full report here.
Increase Guest Specificity
Using guest-specific data and centralized order-takers in restaurant calls equated to a more positive customer experience by 11.4 percent.
Use Centralized Order-Takers
Restaurants experienced significantly better order-to-call ratios, a 6.4 percent increase in sales, when using centralized order-takers and guest data.
Provide Consistent Engagement
Restaurants can increase sales and overall customer experience ratings by increasing consistency and efficiency in call-in-guest engagement.
See the Data
The 2017 VIA Analytics Study marks the beginning of a new type of analytics, monitoring, and reporting that will allow restaurants a greater, more in-depth look at the guest experience. Check out the full 2017 report for free and find measured strategies for providing your guests with the best experience possible on the phone and in the restaurant.
Get the Full Report… for Free!
Fill out the form below to receive the full 2017 VIA Analytics Study for free
What is VIA?
Beyond its impressive and unprecedented analytics capabilities, the VIA tool presents numerous opportunities for restaurants to transform their operations and increase profits. With the help of advanced artificial intelligence, your restaurant can be on the cutting edge of the Restaurant 3.0 World, the future of the industry.
WHAT OUR PARTNERS SAY
By partnering with the best, we’re able to provide the best to our restaurant clients.
“I have never seen something happen outside a restaurant affect what happens inside as much as SYNQ3 does.”
LANE CARDWELL, FORMER CEO
“Due to our continuing partnership with SYNQ3 our franchise group has won franchisee of the year three years in a row, Restaurant Business Magazine’s 50 great ideas award and just recently we won the national Multi-Unit Franchise Magazine’s MVP award. We are both committed to innovation, transformation and sales and profits.”
Richard Osborn, Southwest Deli Group Franchisee of McAlister’s
“SYNQ3 really understands our business. Not only do they understand what we want to accomplish in the short term but they continually bring new and innovative ideas to us to improve in the long term. We couldn’t be happier with our partnership.”
Robert Notte, CTO
“I have had the pleasure of watching SYNQ3 Restaurant Solutions grow from an idea to an incredible company serving some of the most prestigious restaurant chains in America. SYNQ3’s model is very impressive and is making a substantial difference for their restaurant partners.”
Kim Shugart, CEO
“SYNQ3 understands the restaurant business and they understand sales. The agents know our menu, the ingredients, what goes with what. SYNQ3 makes sure they get it right so we get it right. I would strongly recommend SYNQ3 for your call center needs. They don’t just want your business, they want to be your business partner.”
Todd Stewart, Project Director
Fazoli’s System Management, LLC
“Steve Bigari and the SYNQ3 team operate at a higher level than any other service provider in their space. Steve and his team are proven restaurant operators who bring a hospitality mentality to their work – drive, perfectionism, servility. SYNQ3 meets and exceeds ROI expectations by delivering consistently on its promise to grow sales and cut costs for restaurant clients.”
Noah Glass, Founder & CEO
Olo Online Ordering