Today’s guests want convenience. They want easy accessibility to the food they love. They want an off-premise, takeout-ordering experience that fits with their lifestyle, their mood, their time, and their wallet. Seeing this trend, we developed multiple solutions to meet each guest where he or she is with a takeout-ordering experience that easily integrates into busy life, whether driving in the car, taking a short break at the office, or hanging out with hungry friends. And, as you know, making the guest happy will make your bottom line happy.
THE GUEST-CENTRIC RESTAURANT.
As always, the most successful restaurants are those that focus their efforts first and foremost on their guest’s desires. That’s why, at SYNQ3, all of our automation solutions are developed with the guests in mind: How will this benefit them? Will they be able to clearly see and experience that benefit? Is it beneficial enough for them to adopt and make use of it? If your guests can’t easily see the benefit of a new technology, they’ll never adopt it. Acquire tools, systems, and automated solutions that wow your guests and make you money.
At 57.5 million people, Hispanics represent nearly 18 percent of the total U.S. population; and, according to the U.S. Census Bureau, the Hispanic population is expected to more than double by 2060. Along with this increase in persons, Hispanics’ spending power is also climbing charts. In 2016, Hispanic buying power reached $1.4 trillion, and it’s expected to reach $1.8 trillion by 2021, Nielson, a data analytics company, reports.
According to Nielsen, the Hispanic population is “the most dynamic and fastest growing segment of the U.S. consumer economy.” Restaurants that want a piece of this segment’s $1.8 trillion in spending power need to start providing better services for them now. Recognizing this trend, SYNQ3 opened a bilingual center in 2018 to process all Spanish orders. The Bilingual Center’s team members are fluent in both English and Spanish and are well-trained on each restaurant’s branding and messaging. Connect with SYNQ3 and start furthering your restaurant’s relationship with Hispanic guests today.
THE TAKEOUT TAKEOVER.
In a study by CHD Expert and Off-Premise Insights, researchers found that restaurant off-premise sales are projected to surpass $300 billion by 2023; that includes takeout, delivery, and catering services. As most restaurant operators already know, dine-in traffic has been declining and takeout continues to rise. Why? Because it’s what guests want. Consumers demand off-premise, takeout services; they want convenience, and they’ll order from restaurant brands that provide it. So, in order to succeed in the restaurant industry today, you have to provide off-premise, takeout services to match guest expectations.